Field notes on domain investing, branding and the business of digital real estate — written for founders, investors and the merely curious.
What separates a $500 name from a $5,000,000 one? We break down the five forces — extension, length, meaning, memorability and market timing — that decide a domain's true worth, with real comparable sales from the past decade.
New extensions arrive every year, yet the .com keeps its crown. We examine the psychology of trust, the muscle-memory of typing, and why even AI-first startups quietly secure their .com before launch.
How instalment financing is opening five- and six-figure domains to early-stage founders — and why sellers who offer it close more deals at higher prices.
From Cheiro to modern brand consultants, the Chaldean system has quietly shaped naming for a century. We explore what the numbers mean — and how to read the frequency on every name in our collection.
A plain-English walkthrough of how domain escrow protects both buyer and seller, step by step, so no one ever has to send money on faith.
Pricing, positioning, outreach and patience. The honest mechanics of turning an idle domain into a closed sale — and the mistakes that leave money on the table.
A short, no-noise note when we publish something worth your time or list a name worth owning. No spam, ever.
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